The colour of WHSmith, crammed with pinks and greens and pale blues, special offers on sharpies and competition prize offers to see one direction. JD Sports tiers of shocking pink and electric blue trainers. Nearby the rather more spaced out, new two storey glass fronted Top Shop has a cooler selection: gold, grey the occassional red amidst the aqua glass container.
How are all these choices made? Who decided what makes cheap and cheerful, what says austerity, shall we be lured in by a tasteful exterior to an aladdins cave of multi sensory visual noise inside Churchill Square?