Is there too much choice, too much information,too much noise, over regulation and excess in contemporary urban living?
Do we need zones of non-consumption: facilities or prostheses to survive everyday life?
If you take the words and the branding out of the hight street is it less demanding? Might this be the same for people who speak another language or cannot read? Are we so familiar with the brands we can tell what they are just by the colour combinations?
High streets bombard us with information. A combination of stimuli: verbal, colour, branding. Naturally, we can filter out as much as we choose. But perhaps this take some effort. Is it any accident that travel agents choose to be located in especially hectic city centre streets? Offering us an escape route?
Shop windows. Take the words and the brands out and there is often a predominance of red. The colour of attraction, danger, alert? But also bargains, sales. The reds provoke an intuitive response to attract our attention. These environments have a powerful impact. How does colour work on our subconscious? Abstract artists at the beginning of the last century became preoccupied with the colour shape and arrangement of visual images in the belief that: " Colour is a means of exerting direct influence on our soul" Kandinsky,1912