Shop windows. Take the words and the brands out and there is often a predominance of red. The colour of attraction, danger, alert? But also bargains, sales. The reds provoke an intuitive response to attract our attention. These environments have a powerful impact. How does colour work on our subconscious? Abstract artists at the beginning of the last century became preoccupied with the colour shape and arrangement of visual images in the belief that: "
Colour is a means of exerting direct influence on our soul" Kandinsky,1912
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